EZ Business Graphics is a quick reference book by Briyan Frederick, compiled from his experience as business-oriented graphic arts professional for over 35 years. It’s a coil bound book with tabbed sections, meant to be a ready go-to resource for answers to daily questions busy office administrators, small business owners and others who are not primarily graphic artists.
The book is essentially full of answers to questions I received every day throughout my career.
Introduction
- The Importance of Visuals in Today’s Business World
- How to Use This Book: A Guide for Busy Professionals
Chapter 1: Understanding the Basics of Business Graphics
- Types of Business Graphics: From Logos to Infographics
- Essential Design Principles for Non-Designers
- Understanding Color Psychology in Business Branding
Chapter 2: Creating Impactful Logos and Brand Identity
- Step-by-Step Guide to Designing Your Business Logo
- Maintaining Brand Consistency Across All Visuals
- Case Studies: Successful Business Logos and What Makes Them Work
Chapter 3: Designing Business Cards and Stationery
- Key Elements of an Effective Business Card
- Tips for Designing Professional Letterheads and Envelopes
- DIY Design Tools and Resources
Chapter 4: Digital Graphics for Social Media and Websites
- Optimizing Visuals for Different Social Media Platforms
- Essentials of Web Graphic Design for Non-Designers
- Creating Engaging Social Media Posts and Banners
Chapter 5: Effective Print Materials for Marketing
- Designing Brochures and Flyers That Stand Out
- Tips for Creating Eye-Catching Posters and Banners
- Understanding Print Specifications and Requirements
Chapter 6: Presentation Graphics That Communicate Clearly
- Crafting Visually Appealing PowerPoint Presentations
- Using Charts and Graphs Effectively
- Enhancing Your Presentations with Icons and Images
Chapter 7: Email Marketing Visuals
- Best Practices for Email Layout and Design
- Incorporating Graphics in Email Campaigns for Higher Engagement
- Tools and Templates for Quick Email Design
Chapter 8: Packaging and Merchandise Design
- Basics of Attractive Packaging Design
- Designing Branded Merchandise That Promotes Your Business
- Legal Considerations: Copyrights, Trademarks, and Patents
Chapter 9: Interior Office Branding and Signage
- Creating a Cohesive Brand Experience Inside Your Office
- Designing Effective Signage and Wayfinding Systems
- Tips for Using Wall Murals and Art to Enhance Brand Presence
Chapter 10: Workforce Apparel
- Designing Uniforms and Apparel That Represent Your Brand
- Considerations for Comfort, Durability, and Style
- Managing Apparel Inventory and Distribution
Chapter 11: Optimizing Your Company Website
- Visual Strategies for Enhancing User Experience
- Incorporating Branding into Your Site Design
- Keeping Your Website Visually Updated and Relevant
Chapter 12: Leveraging Promotional Products
- Choosing the Right Promotional Products for Your Brand
- Design Tips for Maximizing Impact
- Tracking ROI on Promotional Product Investments
Chapter 13: Mastering Social Media Graphics
- Developing a Visual Strategy for Each Platform
- Tools for Creating and Scheduling Social Media Content
- Analyzing and Improving Your Social Media Visuals
Chapter 14: Engaging Audiences with Video
- Basics of Video Production for Non-Videographers
- Incorporating Branding into Your Videos
- Platforms and Strategies for Video Distribution
Chapter 15: Managing and Organizing Your Graphic Assets
- Tools for Storing and Sharing Visual Resources
- Creating a Visual Asset Library for Your Business
- Collaborating with Designers and Agencies
Chapter 16: Staying Updated with Graphic Design Trends
- Upcoming Trends in Business Graphics
- How to Refresh Your Brand Without Losing Identity
- Learning Resources and How to Keep Evolving
Conclusion
- Recap: Integrating Effective Graphics into Your Business Strategy
- Next Steps: Implementing What You’ve Learned
Appendices
- Glossary of Design Terms for Business Owners
- Quick Reference: Graphic Design Do’s and Don’ts
- Recommended Tools and Software for DIY Design
