Eugene, Oregon’s art scene has gained a vibrant new voice with the creation of Graffiti, an alternative zine that embraces the spontaneous and diverse spirit of the city’s creative community. Founded in January 2023 by Don Root, a retired writer and editor with experience at esteemed publications like Lonely Planet and the now-defunct Lane Monthly, Graffiti has rapidly become a canvas for Eugene’s many voices.
Root, who embarked on this project out of a blend of boredom and a desire to invigorate the local arts scene, has established a publication that is as unpredictable as it is delightful. With no editor and a policy that accepts nearly anything that doesn’t infringe on copyright or libel laws, the zine has eschewed themes in favor of a kaleidoscopic array of content. Readers might find anything from poignant poems about life and existential musings to candid personal stories.
In its short existence, Graffiti has published 13 issues, supported by advertising from local businesses like the Eugene Art House and Caffé Pacori, ensuring that the publication can continue to be printed monthly without financial strain. The zine has reached a sustainable model, thanks in part to donor and advertisement support, allowing it to pay for itself.
Recently, Graffiti made the transition to being an Oregon public benefit corporation, with aspirations to obtain 501c3 status, which would enable it to receive grant money and ensure its financial stability well into the future. Despite the digital age, Root is committed to maintaining a predominantly print presence, believing in the value of physically engaging with a publication.
However, attracting younger audiences and contributors has been a challenge. To address this, Graffiti has expanded its reach through social media, notably Instagram, and relies on the insight of younger staff members like Jordan Howell Rose. This strategy aims to make the zine more appealing to the youth in Eugene’s arts scene while continuing to distribute copies around key locations, including the University of Oregon’s campus.
Graffiti reflects the myriad facets of Eugene’s arts scene, contributing a unique piece to the broader cultural tapestry of the city. Its commitment to being an open platform for expression, coupled with its grassroots approach to community engagement, makes it a significant player in celebrating and promoting local art and artists.
As Graffiti continues to evolve, it stands as a testament to the enduring power and relevance of print media in an increasingly digital world, offering a tangible, leisurely reading experience that resonates with readers of all ages.
Eugene Weekly’s feature on Graffiti shines a light on the importance of local journalism and community-focused publications in nurturing and showcasing the talent within towns like Eugene, reinforcing the vital role of arts and culture in connecting individuals and fostering a shared sense of identity.
